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商品編號： 9-514-053 出版日期： 2013/11/12 作者姓名： Teixeira, Thales S.;Watkins, Elizabeth Anne 商品類別： Marketing 商品規格： 11p 再版日期： 2014/11/28 地域： United States 產業： Apparel accessories 個案年度： 2013 -
商品敘述：
Online storage company Dropbox provided remote-storage over the internet of any type of computer file, along with file sharing, synchronization and backup. Using a freemium pricing strategy whereby a basic service was free-of-charge and a premium service was paid, Dropbox grew into a business with 200 million users. But only an estimated 1.6 to 4.0% of its users provided any revenue to the company. This case examines how Dropbox used freemium pricing to facilitate product adoption and user referrals. A survey is provided of the cloud-storage industry, including an overview of the largest players and their pricing/service models. Further, various freemium-based companies across industries are compared, including user conversion rates and revenue profiles.
涵蓋領域：
Advertising strategy;Breakeven analysis;Cause marketing;IT management;Internet;Marketing strategy;Organizational behavior;Pricing strategy
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